Logo: The Reference guide to symbols and logotypes (revised edition) – Michael Evamy

Description: With more than 600 new entries, this revised and expanded logo bible builds on the breakthrough success of the original edition.

Arranged across more than 80 categories according to their distinguishing features, the collection brings together visual identities from past masters such as Paul Rand, Saul Bass, Alan Fletcher and Anton Stankowski, and the latest output from the leading and most exciting studios around the world.

With details about the design accompanying most entries and a new set of ‘spotlight’ entries, 
Logo remains a complete, taxonomical guide to the history, development and style of identity design.


Logo is an absolutely fascinating book about logos and their design. As described in the introduction,

‘In this book you will find many of the greatest logos ever designed: some that have been widely acknowledged as such and others that will be….. It contains logos that date back over a century and a handful that were still to be launched when this book was written and designed’

The logos themselves are almost all displayed in black and white, or greyscale as the author explains that this is the best way of highlighting the different qualities of the logos. 

The book contains three main sections, each with an introduction: 

1. Logotypes and letters – Wordmarks and initials : Typographic elements
2. Symbols – Abstract : Representational
3. Families and Sequences

There are also 35 ‘spotlight’ logos that have been acknowledged as excellent and or influential, which have been given their own page and extended caption. Details are also included of the credits for each design, the organisation, its area of activity, the country of the headquarters, the designer, or design firm responsible and the date of the design. Credits for individuals are also included when requested. There is also a detailed index of clients and sectors.

There are definitions of the following:

What is a logo?
Where do logos come from?
Who makes logos?
Can logos change anything?
Why do logos get changed?
What do logos mean?
and finally Where do logos go?

If you are a designer, or a company looking for a logo design, this comprehensive book is an invaluable resource, packed full of examples, and designed to inspire anyone with an interest in design, branding and identity. Highly Recommended!

Logo: The Reference guide to symbols and logotypes (revised edition) –  Michael Evamy is published by Laurence King