CREATING A VISION FOR YOUR BRAND
Having worked with many businesses, both large and small, we know creating your brand can be exciting, full of energy and promise and, if you create the best experience, also memorable for your customers. The more care you take when you are creating your brand experience will ultimately be the reason why your customers will keep returning to you.
We know how hard it can be to create tiny actions that add up to a very special experience. The hours spent on creating a ‘look and feel’, finding the right words to engage with customers and employees, how to sustain a reputation.
Maybe you are working on a new logo or advert and would like illustrations and bespoke calligraphy design. Perhaps you are part of a publishing house and would like a book title written in calligraphy or brush script or painted watercolours. We have a variety of skills that lend themselves to branding and bespoke design, whatever your thoughts or ideas, we can work with you to realise your vision. Are you a film or tv production company and would like special artwork for your production or promotional material?
We also recognise that when you are first starting out with very limited budgets, there are so many things to consider, but how you source your materials, the packaging you choose for your products, your marketing, the ‘look and feel’ of your website, your use of social media, the way people can contact you, and many more choices all have an impact on your brand but getting it right in the beginning will really help to grow your following.
Never underestimate the power of using the right imagery, just as you create mood boards for your home, creating mood boards to illustrate your brand is equally important, and a very useful way of building the overall ‘look and feel’ of your brand experience.
The creative side of building your brand can be such a magical and enjoyable part of the process as you see your brand choices starting to emerge. We love working with our clients in creating different elements of their brand, and we have been extremely fortunate to collaborate on some very different and unusual projects. Each project is completely unique and we love the challenges of starting with a blank canvas and collaborating to create very magical experiences.
If you are in the early stages of creating your brand you will find more information in our post
In the creation of your brand assets we collaborate with Fine Art Design Studio:
Here Louise, the Founder shares the details of how this process works:
First, we talk, discuss and collaborate on ideas; this stage is so important as it gives you the opportunity to really explore the ‘look and feel’ and the brand experience that you want to create. We discuss your preferred colour scheme, the type of experience that you want to create and some of the finer details including illustrations, fonts, and the various assets that you need for your business. This can be everything from business cards, to shop signage, websites, brochures etc.
Once we have a sense of what you are hoping to achieve I begin to sketch, paint, or write (or all three!) depending on your project. Once I have created my initial designs I will send these to you in a preliminary first draft format, normally in sketch format depending on the brief. This will include different colour palettes, logo designs and any words, or illustrations, to be incorporated into the design.
After we have discussed these initial proofs I will create the final files, whether these are for print, digital artwork i.e. jpg for websites or actual physical products i.e. labelling or business cards.
We also have a number of printers we use for different projects and can liaise with the printing company on your behalf if you wish.
We love working on bespoke projects and would be delighted to hear your thoughts.
If you would like to discuss your ideas please get in touch via email@example.com
We have been delighted to have had the opportunity to work with PR companies, independent and large brands including Netflix, Elemis, Hatch PR, Sony, Unisys, Made in Chelsea and many more.
KIND WORDS FROM LOVELY PEOPLE…
“I asked Louise to design a logo for my interiors company. She listened really carefully to my brief, then delivered what I’d hoped for and far far more. I totally recommend Louise to anyone looking for a bespoke design service. She will gently guide you through the process and you will be absolutely delighted at the results. I am still totally in love with my logo!”
“Thank you so much for your beautiful calligraphy and illustrations for my new logo and branding. I love how elegant and pretty you made my awkward name look and the botanical illustrations are fantastic, they give me so many options for my new website and for any other branding I might need. It was so lovely to work with you, you completely understood the style I was looking for and were super helpful with suggestions and helping me work around technical sizing issues for the logo on my website.
Really looking forward to working with you again in the future!”